Events comprise the largest single line item in most corporate marketing budgets – a whopping 21%, on average. But road shows, corporate conferences and customer events are different from any other. These are your events. Anyone in attendance may be a prospect, an existing customer, a partner, a referral or an influencer. These people are the … Read more
We are working on a new project gathering best practices at road shows. If you run a multi-city event we would love to get your input and give you early access to the results. To learn more check out this blog post or just reply to this newsletter, I’d love to hear from you. … Read more
John Federico (@gadgetboy) talks with Scott Owens (@scottowens) about what he and his team have learned producing Dreamforce – one of the largest conferences in the world.
John Federico (@gadgetboy) talks with Michael Doane (@medoane) about the “new” technology requirements for event planners, the mission critical nature of events, and managing the expectations of the next generation of conference attendees – and more!
Are you running a road show? We are talking about what works and would like to hear from you. Over the past two years we’ve worked with a dizzying array of events: The classic annual conference, continuing education events that require multi-session tracking, and smaller events where badge scanning is finally affordable. Far and away … Read more
John Federico (@gadgetboy) talks with Andy Pickup about the care that goes into creating 1-to-1 meetings and appointments at conferences.
John Federico (@gadgetboy) talks with Michael Schaiman (@heliosinteract) about creating digital experiences and activations for events like the Super Bowl.
John Federico (@gadgetboy) talks with Jordan Schwartz (@pathable) about building mobile apps and private communities for events.
John Federico (@gadgetboy) talks with Martina Ori (@martina_ori) about creating online, 3D events and conferences.
John Federico (@gadgetboy) talks with Darshan Kaler (@dkaler) about fan-based marketing for your events.